Alex Day - Rubbish is the Majors

Interesting story about Alex's major label encounter. It's funny that major labels, who have been damaged the most from the Internet Revolution, haven't learned to master the "little things" that would matter to an artist. At one time, and for a long time, the Majors had clout and leverage over the artist. The Label had resources the artist wanted, and so the Label could leverage their resources to make the artist want them. Nowadays, and Alex is a perfect example of this, its the label that should want the Artist. Thus, the label should know Alex's "other songs," or have an idea of what they can do for Alex, BEFORE meeting him in person. Labels, whether indie or major, have to take this approach or else Musician's, like Alex, will just continue to do their thing DIY and assemble the needed tools "in-house." They've already proved that they can do so.

Check out Alex's hit song "Forever Yours" below.